Product / Service marketed = New dating app / platform (a genuine solution not a hype for the market only)
Persona : Single Joe / Single Hanna [Gen Z]
Awarness stage : problem faced = no luck in dating so far
Blogs discussing the common perception of how the persona would describe their situation. Videos with Influencers and content creators discussing the issues and are pro Online-dating or sponsoring the videos only. making visitors just see the brand logo and have it locked in somewhere behind their mind
Consideration : Be out there on all “VS” articles, blogs and videos = Tinder vs X
This covers Social media such as TikTok and Instagram where Gen Z are
Decision : Make it risk free and value added, Direct Vidoes only about The product not “VS”. + Walkthroughs, Reviews and etc
Flywheel : Consistent Customer oriented Branding and Copy with big emphasis on Delight stage