At the awareness stage, in order for a potential buyer to find exactly yours among other brands, you need to optimize your site for search engines such as Google.
During the consideration phase, provide potential buyers with how-to videos and instructions. Explain why you should buy your product and what are its benefits. Provide links to well-structured product pages for you to explore.
After studying the information and the cost of the necessary goods, the potential customer makes a purchase decision. At this stage, you should not stop, you need to continue to build long-term relationships. For example, offer relevant content, develop loyalty programs so that customers come back to you again and again.