Awareness - Two common problems we find amongs VPs of Sales in the marketing and advertising industry is equipping their teams with the right tools that will help them understand a brand’s media spend, at least at a high level, and getting accurate emails. Main reasons are so they don’t waste time on brands that don’t spend in their area of expertise and, when they do find the right brands, they can get the right contact quickly. I’d consider an infographic demonstrating how long and separated a process it is to gather both pieces of information, how much time and focus it takes away from their sales team, and, ultimately, how much it costs them from a revenue perspective. Less about me and my prodcut and more about their problem.
Consideration - A comparison guide would fit well here. One common solution is to select a cheaper and less effective email solution. You save money, but ultimately spend more time hunting emails when they’re wrong. Media spend is trackable using specific solutions that focus on that alone, but ultimately you can’t put a name or face to the money. That’s where our solution comes in - putting both media spend and contacts in one place, while focusing solely on the contact info of actual decision makers.
Decision - I’d offer a free trial or consultation, but maybe start with a small ask that I’ve seen be effective. Rather than ask for your time, I’d ask you to put us to the test. Tell me your target market and target contacts, I’ll give you any and all information I can find on them. If you like what you see, explore the whole product with me.