The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
Get started creating impactful content for your target audience by brainstorming one content idea for each stage of the buyer’s journey. Then, share your ideas below!
Remember, the buyer’s journey consists of three stages: awareness, consideration, and decision. To learn more about this, check out the Creating Content for the Buyer’s Journey lesson via HubSpot Academy.
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Each step of the buyers journey is very important, each step must be taken carefully and strategically because nowadays customers have unlimited list of choices due to the ongoing technological advances.
I think the first is the most impactful, it’s the make it or break it step because making someone aware of their need to purchase something is crucial because customers are different, their needs are different, their priorities are different.
Great call out about the importance of the awareness stage @NoorCH, and how we should consider our customers’ different needs and priorities! Thanks for sharing. 
They need to be made aware of the needs of the product and improve according to their needs and tastes.
Some things that we have already done for my primary brand has been developing blog posts to educate people about our type of product. We also have written some how-to guides, as well as some holiday-themed content. After watching this segment, I have some other ideas that may better fit our customers and prospects.
For a yoga brand that I previously worked with, my team created thematic content to garner awareness of offerings. For example, we created social media content for Mental Health Awareness month, that offered tips for maintaining healthy well-being and linked to a free workshop on yoga for depression & anxiety. We also ran a separate email campaign for the existing membership promoting the free workshop as well.
Hello,
I am inclined towards blog posts that contain best practice information and thought leadership insights when marketing to executives. When marketing to professionals, how-to blog articles anwering common questions people have combined with thought leadership insights may have a great impact. Infographics are a great way to gain the attention of 20 somethings. Any further insights?
Cheers!
Hello,
I am still in the learning stages of the buyers journey so I do not have many ideas, but one idea is a interactive “quiz” for people who aren’t sure what they are looking for on our site but know what their goals are. The idea would be to make it exciting and accurate enough to drive them directly to the right resources on our site so there is less time spent in the consideration stage.
Thank you!
If I am a software developer, I can have an awareness content about what causes frequent down times in android mobile apps.
Then I can create consideration content on how to avoid downtime.
I can later have a decision content of why you should choose me as your developer.
At our car dealersip, I was in charge of giving great insight and detail into our online inventory which gave customers a better understanding of what they potentially want to buy.
awareness: an article discussing many reasons companies miss their sales goals.
consideration: an article discussing the pros and cons of various lead-nurturing and inbound ideas that improve lead-to-conversion rates ending with a gated assessment tool.
decision: an email and text message linked to a personalized video discussing the pain point the assessment indicated they are facing and a solution that will solve their problem, suggesting that they click on a link to set up an evaluation meeting.
We need to make aware of the needs of the product and improve according to their needs and tastes.
For awareness, A blog about the adverse effect of inadequate diet and its result in mental health.
For consideration, A how-to guide on simple steps you can take everyday to improve.
For decision, A 1-week free personalized diet plan including a progress mapout and tailored exercise regimin.
The buyer’s journey is the active research process someone goes through leading up to a purchase. It’ll help you understand your audience’s challenges and goals, and provide guidance for brainstorming new content.
I’m working on a marketing campaign for my photography studio, and I’ve come up with a few content ideas. Blog posts about what to wear for your shoot, content that discusses the different types of photo shoots available, what local school’s requirements are, etc.
i believe that the best option for content ideas is in the awareness stage where we can impliment how to videos. Ik from personal experience i use videos for guidance when doing tasks and decision making. therefore i believe this is very useful. espcially due to the fact that people have strayed further and further from reading indepth information because it is easier to just watch it
Understanding the awareness stage is the most important of the customer’s buying journey which helps to create a good content idea.
I believe that the buyer’s journey starts at the awareness stage for a reason, making it one of the most important parts of the process. Without being aware of a product there is no consideration or decision being made to purchase. I found videos to be very helpful throughout the buyer’s journey as well as blogs and review pages.
Without being aware of a product or service, the buyer has no idea sometimes what they are looking for. Infographics are a great way to introduce a product and make potential buyers aware.
Without being aware of a product or service, the buyer has no idea sometimes what they are looking for. Infographics are a great way to introduce a product and make potential buyers aware.
Without being aware of a product or service, the buyer has no idea sometimes what they are looking for. Infographics are a great way to introduce a product and make potential buyers aware.