A best practice for a successful segmentation strategy is collecting the right information. What this means is that you are collecting the right information that will help you create the segments for your emails. Keeping this in mind, what information does your business collect (or could it collect) to better segment its emails?
*To learn more about this, check out the Creating a Contact Management and Segmentation Strategy lesson via HubSpot Academy.
Email segmentations include but are not limited to age, location, people who visit the site but don’t pay, and relationship status. Conversion is much more attainable when optimizing email strategy.
Right
That’s right
exactly
Collecting this information is very helpful for segmentation, but we find that this need should be balanced with the contact’s tolerance for giving out their information. Sometimes less is more if it means that the contact will complete and submit the form.
You are so correct. Less is more
Reaching out seldom is more effective.
Yes
Yes
inbound segment
Inbond segment
Contact, Business info, product interest and where they are in the buyer’s journey.
Email segmentation divides people subscribed to your email list into small groups based on similar traits, demographics, or behaviors.
This is the way I approach segmentation. First, I divide my list based on the person’s interest in my subject. This way, I can send offers from pet stores to people who like kittens and create articles about how to clean a parka for those who live in Nebraska.
Ditto - buyer’s journey stage, product interest or challenge, company info, connection to decision-maker
We work with executives primarily and want to reach decision-makers and influencers. As such, titles are important for our segmentation. It’s less valuable for us to have conversations with people who are not holding the purse strings--as important as they are to that company, those conversations just are of little value to us from a business development perspective.
As part of a B2B company selling a service, I would segment my email audience according to job title and, within that, according to company sector.
A best practice for a successful segmentation strategy is collecting the right information
By collecting the correct information, allows you to properly address the target customer in email form. How we do that is also referred to as Segmentation.