Beyond Yoga
One company I think does a great job of delighting customers with content is Duolingo. Their social media content is funny, relatable, and consistent with their brand personality. Instead of only posting content about learning a language, they create entertaining TikToks, memes, and posts that their audience actually wants to interact with and share. This makes the brand feel more personal and keeps customers engaged even when they aren’t actively using the app.
I also think Spotify does this well through personalized content like Spotify Wrapped. It gives users something fun and personal to look forward to each year while encouraging them to share their results with friends. This turns customer data and listening habits into content that makes users feel recognized and connected to the brand.