This response is taken from three other responses that agree with my opinion and to save time 
Making sure my CTA is consise as well as using the Sales Platform helps turnover sales for me and Create and specific hashtag, make activities that involved costumers unto something special for the brand and finally Creative that represent your brand tone and values are the post or ads that will drive engagement. But some times stepping out of that zone or boundation and trying to be unorthodox or taking creative freedom also comes as a fresh and a pleasent surprise to your audience.