Hi,
SEO is kind of like navigating a maze (i’m sure many of you could relate 
). We have some best practices we apply here at elixir:
1. Do Keyword Research (tip include longtail keywords): check which keywords have a good volume but aren’t that competitive
2. Update your metadescription with these keywords
3. Work in Topic Clusters: Google searches for quality content if the crawlers scan your content & they see you cover different aspects of the topic they well mark you as quality content, which results in higher ranking.
4. Optimisation! is key
5. Add images with correlated Alt Text, this way if people are looking for keywords on the images tab they also come to your content
6. Ranking is giving content on what people are looking for, by checking the search queries on google in regards to the topic you can see what people are actually looking for.
7. Give your own input on the topic
Hope this helps!
***************************
Did my post solve the questions or challenge? Please mark it as a solution for others to find.
Laura - Content Marketeer
