Hi @JSiglos and welcome to the Community! 
It’s so great to see you here! 
Great post, I love that you asked this question!
I’d like to share these resources that might be of interest to you:
- Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
- 20 Email Best Practices That Actually Drive Results
I’d love to put you in touch with our Top Experts: Hi @danmoyle, @andrus and @HubSpot_Corey do you have tips and/or best practices to share with @JSiglos regarding email campaigns, please?
Also, if anybody else has anything to add and/or share, please feel free to join in the conversation 
Thank you so much and have a lovely day!
Best,
Bérangère