My buddy just started using AI to help with bidding strategies for their ad campaign. Have you tried using AI for that kind of thing? If so, what tips or lessons did you learn that could help make it work better? --- This post was migrated from connect.com and was originally published at an earlier date.
How does he use it with bidding strategies? --- This post was migrated from connect.com and was originally published at an earlier date.
Thanks, Roman! From what I understand, he’s diving into Automated Bidding Strategies. That involves using Conversion Likelihood to figure out which impressions are more likely to lead to conversions. He’s also into Audience Targeting and tweaking bids depending on the device (like mobile or desktop) and the time of day to hit peak hours for maximum reach. --- This post was migrated from connect.com and was originally published at an earlier date.
Does he want to automate these processes or get more insights on improving them? --- This post was migrated from connect.com and was originally published at an earlier date.
I think both would be great! I’ve been looking on my own with ChatGPT and I feel is very generic what I found --- This post was migrated from connect.com and was originally published at an earlier date.