You can segment your users list based on types of customer you have that differentiate based on the buying journey from customer awareness or potential buyers to actual buyers and lastly to loyal customers which can do repeat sales. Also create a marketing funnel to guide you to identify your customers to qualify from marketing leads to sales leads. This will help you communicate your type of customers by their segments, or cohorts to contextualize your marketing campaigns and achieve common goals each user segments.
implementation
When segmenting by contact list membership, remember to:
- Be intentional about who’s on each list
- Use list membership to tailor your approach
- Combine list membership with other insights to get a fuller picture
- Keep your lists fresh and up-to-date
- Use list segmentation to show contacts you care about their unique needs and interests
By following these tips, you’ll be able to create segments that feel more like personalized connections, rather than just impersonal categories.
When segmenting by contact list membership, remember to:
- Be intentional about who’s on each list
- Use list membership to tailor your approach
- Combine list membership with other insights to get a fuller picture
- Keep your lists fresh and up-to-date
- Use list segmentation to show contacts you care about their unique needs and interests
By following these tips, you’ll be able to create segments that feel more like personalized connections, rather than just impersonal categories.
You must define what your buyer persona is
I like this. I used to think this made sense, but I realized people are becoming more multifaceted. Would you also consider developing multiple buyer personas as you segment your audience? Or simply housing individual profiles in a system, not restricting users to specific groups.
This approach would allow a product owner or marketer to be flexible and responsive to insights (because we gain new insights every minute) based on interactions and behaviors. Your method works, but with the proper strategic planning and software, you could do more with less guesswork.
Based on the video teachings, a good way to segment by contact list membership is to perhaps segment people that have purchased something on your website once versus a person that has yet to buy something from your website. Through Hubspot or other third-party e-commerce platforms, you can track your audience based on buyer history, etc.
From there, you can send coupon codes to people that haven’t purchased something from you before to tip them over the edge whereas you would turn off coupon codes for people who have purchased something, but you might present them with an exclusive “VIP” only offer for exclusive content, another coupon code (that’s a different amount, same amount, etc.) to showcase to each of your customers that you are segmenting by who they are and what they do.
I like this, but are coupon codes related to segmentation?
Keep your persona under 2
difficult problem increase marketing economical
The type of sourcing and systems being used matter a lot.
If looking at it from this perspective, we could start by knowing all about the capabilities of your data management system and what other systems it is connected to.
Consider whether your system can track each contact’s information source or tell you where the information came from (such as IP address, in-store, online, whether the person signed themselves up or someone else signed them up for them, or if the person meant to sign up or clicked by accident, what products they bought before they signed up, what state of mind they were in (which you might be able to infer from search history or website navigation patterns, address type (PO box, single-family home, card type, bank type, currency type, business, apartment - in other words, the circumstances under which they signed up, and any primary, demographic, behavioral, data that can help form a profile.
That way, you can create unique experiences with foresight that are not limiting or restrictive, making the customer journey more educational and enjoyable. I believe that when we apply contextual information to the customer profile by considering the source, it means a more empowering experience for the customer, where their overall past, present, and future needs and gut instincts are better understood. This is also better for the company because the customer will be more engaged and contribute more to reviews, social media sharing, and more.
Bonjour @KBourzgui,
Bienvenue dans le groupe d’étude de HubSpot Academy ! Nous sommes ravis de vous voir ici !
J’aimerais partager avec vous cet article “Faire vos premiers pas” pour vous aider à démarrer dans HubSpot.
Vous pouvez également créer un post dans le Forum Marketing ici si vous avez des questions et nous nous ferons une joie de vous aider !
Enfin, ne manquez pas les actualités ou les nouveautés produits qui pourraient vous intéresser !
Au plaisir de vous voir dans la communauté.
Je vous souhaite une excellente journée !
Bérangère.
I agree with your comments. In essence, it’s about having rich databases, that should be enriched with any other additional marketing campaign, so we can have a better segmentation by contact list down the road.
When segmenting by contact list membership, ensure your lists are based on meaningful criteria, such as customer behavior, demographics, or past interactions. Regularly update and clean your lists to maintain accuracy. Tailor your messaging to the specific interests of each segment to improve engagement and conversion rates.
Que divida por meses, costos y beneficios, para darle al cliente la posibilidad de elegir entre diferentes planes, segun la membresía que le acomode al cliente
The Hubspot platform makes implementing smart content much simpler and more effective by offering automation tools, advanced segmentation, and dynamic personalization right in the interface. Taking advantage of these features will help you deliver a highly personalized and relevant experience to your contacts, increasing the chances of conversion and engagement.
- Segment your contacts with dynamic lists to define personalization criteria.
- Use smart content modules on landing pages and emails, configuring display rules based on contact data or behaviors.
- Create relevant content for different segments (e.g., introductory content for new contacts and more specific content for qualified leads).
- Set up A/B tests to optimize content personalization.
- Automate intelligent content delivery through marketing automation workflows to send the right content at the right time
The advice I would give them is to be focused while not being too broad or specific.
By delivering a personalized experience, you can create more meaningful connections with your audience and drive better results for your marketing campaigns.