Hi @FS9 this is a great question, I’m curious to see where the conversation goes! I looked at your website and think you have a very unique value proposition.
This really resonated with me:
An orri has an opening that allows those in need of shelter to travel in and out as they wish, taking protection when needed and travelling onwards when they are ready.
You’ve very clearly explained your “origin story”, the concept behind your brand, I think you need to figure out how to translate this idea into your content and messaging - how can you convey that you are there for your clients when they need you, that your programmes are truly unique, that you’ve created a safe space to exist where there’s a clear way in and out.
The first way you can start doing this is to flip the script for your existing content. Change the messaging from “We” to “You” - put them at the center of the Orri and show them that’s where they want to be.
I think one of the best ways you can figure out how to communicate with your clients, corporations, and partners more effectively would be to engage them in the conversation. What are they expecting to hear from you? How often? What type of content resonates with them most?
You can do this in a few ways in HubSpot:
- use data and reporting to isolate your most popular content and communications. How did your contacts engage with this information? what actions did they take? can you update or refresh this content to re-engage or reach new contacts? conduct a feedback survey about a specific content piece, targeted at those who engaged with it.
- identify the contacts in your CRM who fit your ideal buyer persona and examine their engagement closely. Is there any information about them that could help refine your buyer persona or buyer journey? what actions did they take that you want others to follow? conduct a focus group interview to gather additional insights.
- test, test, test again. try something, if it worked - why? if it didn’t - why not? make one small change and try again. repeat.
Keep us updated on your journey with HubSpot, happy to help if you have questions!
All the best,
Jennifer