Hi @alexagatiss
You’re on the right track — you can build an “abandoned content” email flow using Workflows + Website Page Views in HubSpot. Here’s how to piece it together:
1. Known Visitors Only
This works only if the visitor is a known contact (cookie + filled out a form before). HubSpot can’t email unknown visitors, even if you see their company in Traffic Analytics > Prospects.
2. Trigger a Workflow: Page View
Use a contact-based workflow triggered by:
• Contact has viewed URL containing [your-page-slug]
(Found under “Website activity” in enrollment triggers)
3. Add Delay (Optional)
To avoid being creepy-fast:
• Add a delay of e.g. 30 min – 1 hour after the page view
4. Send Follow-Up Email
Build a simple marketing email that:
• Acknowledges the content
• Adds value (link to related blog, guide, etc.)
• Encourages next step (demo, contact us, etc.)
5. Refinements
You can make it more advanced by:
• Checking if they didn’t view another “conversion” page after (e.g. thank you page)
• Enrolling based on category (e.g. URL contains /product-x/)
• Scoring engagement over multiple views
Known vs Unknown Visitors
Here’s the confusion sorted:
• Known visitor = Appears in the CRM (contact record), has cookied session, email known → you can send them emails & track activity
• Unknown visitor = Shows up in Traffic Analytics > Prospects (via reverse IP lookup) → no email, no contact record, no automation possible
You can use the company info from Prospects for sales outreach, but not automated emails.
Let me know what your use case is (product pages, whitepapers, pricing?) and I can help with a workflow recipe.