Webinars : participation rate & "watched replay" rate

Marketing & Content Hub Tips, Tricks & Best Practices
1

Hello,

I have 4 webinars to compare.

I have created event properties from livestorm data following this tip: https://community.hubspot.com/t5/Marketing-Integrations/Best-practices-for-tracking-webinar-participation-over-time/m-p/577264

Now i would like to make 2 reports with:

- participation rate (=Nb contacts attended/Nb contacts registered)

- “watched replay” rate (=Nb contacts who whatched the replay/Nb contacts registered)

I have 4 webinars, so maybe il will have to create 4 reports of each kind.

Rates are better to compare webinars with each others than only number of contacts.

Thanks in advance for your help,

2

Hi @FannyL,

This depends a bit on how exactly you set this up. How are you documenting registration, attendance and replays? Which webinar integration are you using?

Best regards

3

Hello Karsten,

We are using livestorm integration.

I have created:

- 1 list of contacts who submit subscription forms for each of 4 webinars

- Properties:

Webinar 1 - Type of participation: [ ] regsitered [ ] attended

Webinar 2 - Type of participation: [ ] regsitered [ ] attended

Webinar 3 - Type of participation: [ ] regsitered [ ] attended

Webinar 4 - Type of participation: [ ] regsitered [ ] attended

Webinars registered: [ ] Webinar 1 [ ] Webinar 2 [ ] Webinar 3 [ ] Webinar 4

Webinars attended: [ ] Webinar 1 [ ] Webinar 2 [ ] Webinar 3 [ ] Webinar 4

Webinar recordings watched: [ ] Webinar 1 [ ] Webinar 2 [ ] Webinar 3 [ ] Webinar 4

and also Number properties

Number of webinars registered

Number of webinars attended

But i don’t know how to get a participation rate from thoses. Neither a “whatched replay” rate.

The report i was able to create is that one: not clear at all, as in fact, 55 contacts registered to webinar 1, of which 24 attended it. So a participation rate of 44%.

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Any advice would be welcome!

Thanks in advance

4

@FannyL would a contact have both [] registered and [] attended checked if they attended, or only [] attended?

5

Webinar 1 - Type of participation: [ ] regsitered [ ] attended

is a radio select property, so only contacts who attended have only “attended” value, and contact registered but not attended have “registered”

6

@FannyL in that case, you would simply have to display “Count of contacts” by “Webinar 1 - Type of participation” and choose a pie or donut chart visualization. When you hover you mouse over the chart, specifically the participation segment, you should see the percentage :slightly_smiling_face:

You would have to clone the report / recreate it for other webinars.

7

It looks great with a donut thank you!

What about the “whatched replay” rate?

8

@FannyL you would need an additional single checkbox property “Webinar 1 - Watched reply” for a similar visualization, unfortunately. This can be populated via workflow automatically. With the properties you have currently, it cannot be visualized directly, as far as I can tell.
You can easily display the number of contacts who watched the replay, but not the percentage with what you currently have.