Webinar Attribution Question

Hey @TLarson5,

Here are a few things to check:

1. Check Activity Filters on Contact Timeline

On the contact record, click “Filter activity” at the top of the timeline. Make sure “Marketing events” is checked. Also check “Integrations” and “Custom Behavioral Events” if applicable. Without these selected, timeline activities may not display even if data exists.

2. Confirm Wistia Integration Settings in HubSpot

Go to Settings > Integrations > Connected Apps > Wistia. Confirm it’s fully connected to the correct portal. Check that marketing events syncing is enabled, the right forms are selected, and syncing isn’t restricted to specific lists or contact filters.

3. Check the “Marketing Events” Object

In HubSpot, go to Contacts > Marketing Events. Your webinar should appear here. Click into it and check if any contacts are registered or attended. If not, it may indicate the integration isn’t pushing data correctly or that events aren’t linked to contacts.

4. Re-sync or Reconnect Wistia (if needed)

If the event was created before the integration was connected, data may not sync properly. Try reauthorizing Wistia, confirming permissions, or manually triggering a re-sync.