Do you believe the webinar is a form of video marketing ?
Hi @APeter
Of course!
Webinars are a great way to create a live experience that provides value for your audience and it is also fueled by the audience’s goals and challenges through their questions and engagement. This makes great content for a video series or individual pieces of video content that could also fuel your content strategy.
We turn webinars intos videos we post on youtube to capture a broader audience in that channel, and then turn that video into a blog entry or pillar page to help with SEO and content marketing efforts to attract the right visits to the website and create leads over time.
Here you have some examples:
Webinar (Video Marketing Office Hours): https://events.hubspot.com/events/details/hubspot-video-presents-video-marketing-office-hours-october-7th/
Youtube Video: https://www.youtube.com/watch?v=rTjMdSzXhX0
Blog entry: Video Marketing: Descript Studio Sound + Lighting and Camera Improvements
Webinar / Online Workshop: (Video HUG): https://events.hubspot.com/events/details/hubspot-video-presents-5-key-videos-you-need-to-make-for-your-business/
Youtube video: https://www.youtube.com/watch?v=SApuB9K1wVE&t=1081s
Blog entry: 5 Key Videos You Need to Make For Your Business
I hope this helps.
Any questions?
What kind of webinars are you planning to do for these efforts?
G
Webinars are a fantastic way to market your product, and add value to your soon-to-be customers. However I find that there’s a challenge to overcome, when it comes to transitioning attendees to actual leads, and later customers.
I believe it’s worth taking some extra time to consider how to make that transition as smooth and natural as possible.
I agree. It is not easy to turn attendees into leads into customers. It does happen over time though.
Of course you can come up with ways to bring them into the sales process without making it all about the sale by giving them some kind of value.
For example you can give them a 30 min audit/consultation with you. This is a great way to provide value and get a sales meeting at the same time.
G
Yes . 100 % agree . It is a time taking process to convert the attentee to a coustomer.
Will join the Video group.
Thank you for the response. The challenge of transitioning attendees to actual leads & later customer can overcome by doing the process of value sharing , trust and authority building . Email follow up is one way. Webinar is a lead building tool . A cold lead can be converted into warm lead and later into a hot lead ( Customer)
Yes webinar is video marketing