Hi Oana,
Well, I couldn’t say I have found a solution, but I looked into our LinkedIn stats for all our posts for the last year and I came to the following conclusion:
- We have to different kind of posts on LinkedIn; either employer branding related material which is manually created posts on LinkedIn or knowledge related material created in and coming from our HubSpot blog.
- Our employer branding posts are more “personal” and use our own images with our employees or our offices. The text in the posts are also less “corporate”.
- Our knowledge related posts from our HubSpot blog are automaticaly created thus using text and images from HubSpot, and here we use more generic images and “corporate” language.
- In general our followers tend to engage much more with our “personal” posts. I think that they think it´s easier to relate to those posts. As I said it is not as corporate. The people engaging are both employees, partners and customers. The type of engagment differs and I haven’t figured whether likes, comments or shares of your post are more or less valuable. But I would assume a share is best…
To sum it up, I don’t think the fact that the posts are created from HubSpot will have any negative impact as such on the number of impressions your posts get. It’s more that we have to create more engaging content and maybe start using more personal images and text in our blogposts.
Anyone else out there who has come to the same conclusion?