Want to hit your lead gen goals faster? TikTok ads is your next best move

Marketing & Content Hub Ads
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B2B decision-makers are on TikTok, engaging with content where they already spend their time.

Don’t leave quality leads on the table by buying into old assumptions. TikTok’s data backs this up:

  • 69% of TikTok users say lead gen ads catch their attention.*

  • 57% of TikTok customers stated purchase intent after viewing a lead generation ad.*

The TikTok Ads playbook:

Including TikTok Ads in your channel mix is a highly efficient way to reach your B2B lead gen goals, but developing a strategy for a net new channel takes time and resources many teams don’t have.

That’s why we’ve created the TikTok Lead Generation Playbook to give you a head start on reaching your target cost per lead.

The TikTok Lead Generation Playbook covers everything from identifying high-intent audiences to the creative formats that actually convert, and to the ad features built to capture leads without ever pushing users off-platform.

Best of all? With TikTok Ads now natively inside HubSpot, you can pilot this new channel while leveraging the same reporting capabilities as all of your other paid campaigns.

:backhand_index_pointing_right: Grab the TikTok Lead Generation Playbook here

*Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material

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Hey @AlessandraWike, Thanks for sharing this! Really useful to see the B2B opportunity broken down alongside a practical playbook :raising_hands:

Curious to hear from the Community: Hi @colinwitt, @DaveParry, @Josh and all, are you already testing TikTok for B2B lead gen, or is it a channel you’re considering adding to your mix?

Thanks and enjoy the day! :orange_heart:

Bérangère