Very simple: according to HubSpot’s support, “at the moment we do not have the ability to view Facebook reels in the social tool.”
So that’s what we think it’s needed: the ability to see Facebook reels (just like we can see Instagram’s at the moment). This is crucial since social media outlets are giving more and more importance in their algorithms (and thus, increased visibility) to reels. Not having Facebook is simply forcing me to accept to miss a very big chunk of social media management.
As well as schedule facebook reels!
I love using HubSpot, but the lack of Facebook Reels analytics is a major gap in understanding my social media performance. Reels are a critical driver of engagement and follower growth, and having their metrics integrated would:
- Provide a full picture of social performance.
- Keep HubSpot competitive with other platforms.
- Help users optimize strategies for the most impactful content.
As short-form video dominates marketing, this feature is essential. I’d love to see HubSpot lead the way by adding it!