The engage stage of the inbound methodology involves presenting insights and solutions that align with your customers’ pain points and goals. That’s why promo videos, explainer videos, customer testimonial videos, and educational videos are some of the most impactful types of videos to use for the engage stage. Here are a few examples of each:
Promo video example:
Explainer video example:
Customer testimonial video example:
Educational video example:
Have you created a marketing video for the engage stage? Have you seen another brand publish a memorable video for this stage? Share your example below!