# Variable URL for buttons or Hyperlinks

**URL:** <https://community.hubspot.com/t/variable-url-for-buttons-or-hyperlinks/60068>\
**Category:** Email Marketing Tool\
**Created:** [June 29, 2022, 6:15pm UTC](https://community.hubspot.com/t/variable-url-for-buttons-or-hyperlinks/60068 "2022-06-29T18:15:45Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![JoeDeLoria](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/joedeloria/32/27794_2.png) [@JoeDeLoria](https://community.hubspot.com/u/JoeDeLoria)\
**Post date:** [June 29, 2022, 6:15pm UTC](https://community.hubspot.com/t/variable-url-for-buttons-or-hyperlinks/60068/1 "2022-06-29T18:15:45Z")

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I am trying to build one marketing email that will be deliverd to about 10,000 customers. In the email, there will be a button or hyperlink that, when clicked, it would land on a dedicated salesperson’s landing page. The salesperson will vary from one recipient to another. How do I create a variable destination for a button or hyperlink? The data set will contain the recipient name, their email address and the salesperson’s URL. The URL will be assigned to a custom Contact property, and it is my hope to assign the URL as a variable in either a button or a hyperlink.

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [June 29, 2022, 6:18pm UTC](https://community.hubspot.com/t/variable-url-for-buttons-or-hyperlinks/60068/2 "2022-06-29T18:18:23Z")

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Hi @JoeDeLoria,

If you have a Marketing Hub Professional subscription, you can use smart rules to achieve this: [Create and manage smart content rules](https://knowledge.hubspot.com/website-pages/create-and-manage-smart-content-rules#add-smart-content-to-your-marketing-emails-marketing-hub-professional-and-enterprise-only)

Your first step would be to create an active list for contacts belonging to each sales person / to be sent to a sales-person specific page.

If you do not have a Professional subscription, you still need to create these lists. Without smart rules however, you would have to send one email per sales person. (If that’s the case: Don’t shoot the messenger.)

Let me know if you have any follow-up questions!