# vanity url capabilities for email hyperlink

**URL:** <https://community.hubspot.com/t/vanity-url-capabilities-for-email-hyperlink/13404>\
**Category:** HubSpot Ideas\
**Tags:** marketing-email\
**Created:** [March 7, 2019, 6:27pm UTC](https://community.hubspot.com/t/vanity-url-capabilities-for-email-hyperlink/13404 "2019-03-07T18:27:02Z")\
**Posts on this page:** 1\
**Showing post:** 7

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**Author:** ![jaleonard19](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jaleonard19/32/7115_2.png) [@jaleonard19](https://community.hubspot.com/u/jaleonard19)\
**Post date:** [October 30, 2019, 6:49pm UTC](https://community.hubspot.com/t/vanity-url-capabilities-for-email-hyperlink/13404/7 "2019-10-30T18:49:35Z")

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Hi all - We are currently working on shortening our click tracking links. Couple thoughts-

- As pointed out these links do contain security measures and details to enable analytics/ reporting, so by nature they will be longer than vanity urls
- In general, we have avoided a vanity url type behavior because that relies on a database that maps the vanirty url to the re-direct url. In the unlikely scenario of an outage on that database we air on the side of caution to avoid having issues with re-directs.

All that said we have plenty of room to make the click tracking link shorter/ more efficient. [@valleybox](https://community.hubspot.com/t5/user/viewprofilepage/user-id/65876) can you give me an idea of what you think an acceptable length is from security standpoint?

I will update this thread with more details on length as we get more clarity on how much we can reduce the length of these click tracking urls.

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_[View the full topic](https://community.hubspot.com/t/vanity-url-capabilities-for-email-hyperlink/13404)._