# vanity url capabilities for email hyperlink **URL:** \ **Category:** HubSpot Ideas\ **Tags:** marketing-email\ **Created:** [March 7, 2019, 6:27pm UTC](https://community.hubspot.com/t/vanity-url-capabilities-for-email-hyperlink/13404 "2019-03-07T18:27:02Z")\ **Posts on this page:** 1\ **Showing post:** 10
**Author:** ![jaleonard19](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jaleonard19/32/7115_2.png) [@jaleonard19](https://community.hubspot.com/u/jaleonard19)\ **Post date:** [November 3, 2020, 4:29pm UTC](https://community.hubspot.com/t/vanity-url-capabilities-for-email-hyperlink/13404/10 "2020-11-03T16:29:48Z")
Hi, folks, we invested in shortening the link length. In doing so we did see between a 30-40% decrease in link length. However, the links are not vanity links as defined by folks in this thread. As far as I can tell there are two parts to vanity links: 1. Customers can leverage their own domains in the links. **This is possible today** follow the directions in [this knowledge doc.](https://knowledge.hubspot.com/email/manage-your-marketing-email-account-settings#tracking) 2. The length of the link. While we did shorten the links they are still rather long. So why is this? **They are long because we are prioritizing availability over link length.** Getting them meaningfully shorter would imply that the links are backed by a database. Meaning each time someone clicks on the links they are redirected through a service that HubSpot owns. We look up an ID, that is in the URL, in a database and return the correct link to re-direct the contact. Any database or service has the potential for some amount of downtime. In order to reduce the risk of your contacts not being able to re-direct to links embedded in emails, we do not back the links with a database. This was a conscious trade-off decision made since links are typically hyperlinked within emails. Should enough interest be generated here, we are happy to re-evaluate that decision. Hope this provides a level of transparency to everyone! --- _[View the full topic](https://community.hubspot.com/t/vanity-url-capabilities-for-email-hyperlink/13404)._