Hi community,
We use a third-party tool, ZeroBounce, to validate email addresses before sending marketing emails. Many of the emails are validated with the status Catch-all. ZeroBounce defines Catch-all emails as "emails impossible to validate without sending a real email and waiting for a bounce. " - see here.
There was already a one-on-one conversation from HubSpot for many of these email addresses. I can manually validate the email by going into the contact and inspecting the status of the one-on-one emails.
My question: Are there any fields in HubSpot that I can use to identify if there was any successful one-on-one communication with a mailbox?
Hi @ChristoV,
Great question - this should be a quick solution!
HubSpot has multiple properties you could rely on here, some of which are:
- Recent sales email open date
- Recent sales email clicked date
- Recent sales email replied date
- Last engagement date
- Marketing emails delivered
- Marketing emails opened
- Marketing emails clicked
You could set up a workflow to check for these properties, then adequately set your Neverbounce propreties instead of manually doing this work!
I hope this information is useful to you! If you found this reply helpful, please consider marking it as a solution so others can easily find it too.
Hi @ChristoV,
There are a few HubSpot properties which jump to mind here. You want to make sure they’re reliable.
- Association of a contact to a conversation or activity
- Recent sales email open date
- Recent sales email clicked date
- Recent sales email replied date
- Marketing emails opened
- Marketing emails clicked
- Marketing email confirmation status (if you’re using HubSpot’s double opt-in feature)
@MadisonMoniz I would not rely on any properties that rely on delivery status or engagement. Delivery can fall into the trap of a catch-all email address – it would look to HubSpot as if it was delivered successfully but wasn’t. Engagement also includes non-email engagements such as meeting bookings, meaning that it’s not a reliable signal for a valid email address.
Hope this helps, Christo!
Great catch! Thanks @karstenkoehler !
Hi @karstenkoehler, thank you for the assistance. I have two questions that comes to mind:
1. If I use the activities ‘last message received date’ filter, is this more acurate than using the delivery/ engagement properties?
2. If an email is send to many, how does the related Activity and Conversation updates?
@ChristoV
- Yes, as an incoming email means that the address must exist, coming from, for example, john.doe@acme.com. Successfully delivering an email to acme.com however, which might simply accept all incoming emails, regardless of whether john.doe@acme.com exists, doesn’t mean anything. Similarly, a meeting can be booked with a made-up or invalid address, still counting as engagement.
- The filters from my screenshot are from incoming emails, not outgoing. An incoming email can only come from one address / person.
Let me know if you have any follow-up questions!
