UTMs appearing in page path / landing page path on GA4

Marketing & Content Hub Reporting & Analytics
1

Hi all, I hope this is a straight forward question.
On both Google Ads and DV360 (display) we’ve added HubSpot UTM parameters.
When I look at data in GA4 and break it out by Landing Page + query string and Page path + query string it shows the full UTMs.
Is this normal? Shouldn’t they drop off?
For example, instead of just showing me data for my homepage
“/it-it/”
It shows data for each and every utm…
E.g. /it-it/?hsa_acc=7056…
Is this normal? Should I be using another dimension in GA4?
Thanks in advance.

2

Hey @martinelli95 this is a pretty common issue with GA. You need to configure your GA instance to ignore these queries. There’s a good few guides on this online, such as this one.

3

Hi Tom, Thanks for the response. To my knowledge, this feature is unavailable in GA4.

4

@martinelli95 wrote:

Hi Tom, Thanks for the response. To my knowledge, this feature is unavailable in GA4.

For GA4, you could follow this tutorial: Exclude URL Query Parameters in Google Analytics 4 - Analytics Mania . Or if you are using Looker Studio, which I do recommend in most instances for clients, then you can use regular expression functions to remove query string parameters in your reporting for a cleaner report.

5

Hi Ben,
Thanks. So based on your response, this is indeed normal / expected behavior to see the hubspot utms?
And then I can use the tutorial to work around it (or looker studio) until GA4 comes up with a default solution.

6

@martinelli95 wrote:

Hi Ben,
Thanks. So based on your response, this is indeed normal / expected behavior to see the hubspot utms?
And then I can use the tutorial to work around it (or looker studio) until GA4 comes up with a default solution.

Yes - Those specific query parameters you mention for hsa_acc are tied to an id of an account in your system and helps hubspot to identify the end user. They are not necessarily UTMs, but just a url parameter (any value stored after the question mark in a URL). To compare, a UTM is a type of URL parameter that helps you identify traffic for search engines whereas this URL parameter is specific to the Hubspot app.