As an e-commerce business, tracking the performance of our marketing campaigns across various channels like ads and email is crucial for optimization.
We rely heavily on UTM parameters to accurately attribute conversions and understand the customer journey.
Currently, the abandoned cart beta widget lacks the ability to add UTM parameters to the recovery email links. This limits our ability to:
- Accurately attribute recovered revenue: We cannot definitively determine if a purchase originated from an abandoned cart email.
- Measure campaign effectiveness: We cannot assess the ROI of specific abandoned cart email campaigns or compare their performance against other marketing initiatives.
To address this, we propose the following enhancements to the abandoned cart beta widget:
- Allow custom URL parameters: Enable users to append a custom string to the end of the “return to cart” button URL, allowing for the inclusion of UTM parameters.
- Dedicated tracking parameter fields: Introduce dedicated fields within the widget settings specifically for UTM parameters (utm_source, utm_medium, utm_campaign, etc.).
This enhancement would significantly improve the tracking capabilities and provide valuable insights into the effectiveness of abandoned cart recovery efforts.
Thank you for considering this request. We believe it would be a valuable addition for all e-commerce businesses using HubSpot.