# UTM Parameters Source- Difference between Other and Paid

**URL:** <https://community.hubspot.com/t/utm-parameters-source-difference-between-other-and-paid/17076>\
**Category:** Reporting & Analytics\
**Created:** [November 6, 2019, 3:17pm UTC](https://community.hubspot.com/t/utm-parameters-source-difference-between-other-and-paid/17076 "2019-11-06T15:17:31Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![ArchieH](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/archieh/32/34870_2.png) [@ArchieH](https://community.hubspot.com/u/ArchieH)\
**Post date:** [November 6, 2019, 3:17pm UTC](https://community.hubspot.com/t/utm-parameters-source-difference-between-other-and-paid/17076/1 "2019-11-06T15:17:31Z")

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When researching a specific UTM campaign under Analytics Tools \> Traffic Analytics \> UTM Parameters, we are wondering what the difference is between “Other campaigns” and “Paid search”. When we look at Customers from “Other Campaigns”, it shows their First Seen Page as a Paid URL with the correct parameter so why is the Source showing it as “Other”?

Any help would be appreciated!

 ![PaidAndOther.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/0/0a5a4bb29028f6d9275eec4212eadc9d70dfff3d.png)

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**Author:** ![zacbowers](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/zacbowers/32/83852_2.png) [@zacbowers](https://community.hubspot.com/u/zacbowers)\
**Post date:** [November 6, 2019, 9:43pm UTC](https://community.hubspot.com/t/utm-parameters-source-difference-between-other-and-paid/17076/2 "2019-11-06T21:43:52Z")

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In our account, “Other campaigns” only appear as a source when adroll is involved. Do you have a tool like adroll participating in the campaign? If so, that could be what is causing that to appear.