# UTM Parameters in Custom Reporting

**URL:** <https://community.hubspot.com/t/utm-parameters-in-custom-reporting/47959>\
**Category:** HubSpot Ideas\
**Tags:** analytics-tools\
**Created:** [December 3, 2021, 2:51pm UTC](https://community.hubspot.com/t/utm-parameters-in-custom-reporting/47959 "2021-12-03T14:51:20Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![ABrass](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/abrass/32/14727_2.png) [@ABrass](https://community.hubspot.com/u/ABrass)\
**Post date:** [December 3, 2021, 2:51pm UTC](https://community.hubspot.com/t/utm-parameters-in-custom-reporting/47959/1 "2021-12-03T14:51:20Z")

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I have some nice reports of UTM’s to show my team. But, I am continually adding UTM paratmers for tracking new marketing assets.

That means, I have to re-run the UTM reports from the traffic anaylitcs page every time I add new UTM’s.

That is a bummer. Please let me create custom reports with UTM paratmers so I can easily add the new data, along with the previous, in the same report.

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**Author:** ![inigolekunberri](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/inigolekunberri/32/12082_2.png) [@inigolekunberri](https://community.hubspot.com/u/inigolekunberri)\
**Post date:** [April 28, 2022, 2:58pm UTC](https://community.hubspot.com/t/utm-parameters-in-custom-reporting/47959/2 "2022-04-28T14:58:12Z")

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+1 Traffic Analytics Reports should be more customizable, I’d appreciate it the possibility to create custom traffic analytics reports (by URL, by source, by country, by UTM, by campaign, by device…)

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**Author:** ![JStriker1](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jstriker1/32/25461_2.png) [@JStriker1](https://community.hubspot.com/u/JStriker1)\
**Post date:** [August 21, 2023, 4:23pm UTC](https://community.hubspot.com/t/utm-parameters-in-custom-reporting/47959/3 "2023-08-21T16:23:44Z")

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Why is this not implemented yet? I find it difficult when using the traffic report for tracking urls, that when I export the report it shows me combined data and not CTR or performance by UTM. I can do this in GTM, but if I use HubTrkUTM’s I end up C&Ping tthem 1 by 1. Frustrating that my company bays 100’sk for Hubspot and it doesnt have the same features as GTM, GA4, etc.. Maybe take a note from the tools that everyone also uses and make it better.