# UTM parameters and Google ads

**URL:** <https://community.hubspot.com/t/utm-parameters-and-google-ads/59831>\
**Category:** Ads\
**Tags:** ads\
**Created:** [June 27, 2022, 7:57am UTC](https://community.hubspot.com/t/utm-parameters-and-google-ads/59831 "2022-06-27T07:57:51Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![CMihaylov](https://avatars.discourse-cdn.com/v4/letter/c/9f8e36/32.png) [@CMihaylov](https://community.hubspot.com/u/CMihaylov)\
**Post date:** [June 27, 2022, 7:57am UTC](https://community.hubspot.com/t/utm-parameters-and-google-ads/59831/1 "2022-06-27T07:57:51Z")

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Hi communitiy,

I am new to Hubspot, worked with Salesforce before. I am trying to set up the utm-tracking for Google ads and found out, that Hubspot requires utm on campaign level only. This is not okay for me, because I want to track on ad level. In Salesforce I am using the querystring field to push there any tracking parameters and this is what I use for the utms. Is there the same option with Hubspot?

Thank you!

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**Author:** ![danmoyle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/danmoyle/32/91166_2.png) [@danmoyle](https://community.hubspot.com/u/danmoyle)\
**Post date:** [June 27, 2022, 12:44pm UTC](https://community.hubspot.com/t/utm-parameters-and-google-ads/59831/2 "2022-06-27T12:44:30Z")

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Hi @CMihaylov. There may not be an exact match of what Salesforce does and how HubSpot works. But I can tell you that when building tracking URLs in HubSpot you have details like UTM medium, term and content to help get specifics. Yes it ties to a HubSpot campaign (which is different than SFDC) but you have additional ways to segment. Here’s a look:

 ![danmoyle_0-1656333852765.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/7/6/766b5c74a8bc3408e71f40a133e019853c38ea67.png)

Hope that helps.