UTM not showing in links on marketing emails

On Partner UTMs, my client had provided me with their link from their CRM which I am trying to use on my own marketing email, however when the email is sent the link is there but the UTM is not. Any suggestions on this?

Hi @EBoyle2 and welcome, we are so glad to have you here!
Great question, thanks for asking the HubSpot Community!
Your post was on an older thread, so I moved it and here it is for reference: “Adding UTM to marketing campaigns”.
For information, I’d like to share this article: “Manage your default marketing email settings and tracking preferences”.
To help you the best we can, just to clarify, are there no UTMs at all or do you see different UTMs than the ones you expect, please?
If they are being replaced, the solution from @Ben_M on this post “Email UTMs overwriting with Hubspot email automation” might help you.
If you have no UTM at all, did you activate the options in the tracking tab in the settings (like in the article I shared)?
How are you inserting the link in the marketing email? Just manually pasting the link containing the UTMs?
I’d love to consult with our Top Experts: Hi @Olivia_Bagnall, @Brenner and @aviafriat26 do you have suggestions to help @EBoyle2, please?
Have a fantastic day and thanks so much in advance for your help! :heart:
Bérangère

Hi @EBoyle2

If the UTMs are disappearing completely, first check Settings > Marketing > Email > Tracking to be sure UTM tracking is enabled. Also, confirm you’re pasting the full link (with UTMs) directly into the email, sometimes inserting via CRM fields or tokens strips parameters.

If defaults are set in your email tracking preferences, those can override your partner’s UTMs too.

Could you share how the link looks before vs. after sending? That’ll help narrow it down.

Hey @EBoyle2 ,

All the posts added here were amazing.

Just to summarize my opinion:

  • To set up your UTM configuration, follow the steps that @Balaji_Mavlers1 shared with you: “Settings > Marketing > Email > Tracking”.
  • I prefer to enable this option: Don’t add source tracking tags.
  • To configure all your UTMs, you can use the “URL Builder” in HubSpot (go to Settings > Account Management > Tracking and Analytics > Tracking URLs).

Or you can use this site

Thanks for tagging me @BérangèreL