My team and I are expanding our cold-outreach efforts during the pandemic, and we created some really great looking marketing emails to use in those sequences.
We then found out that there are two separate places for templates (one for marketing, one for automation/sequences) and learned we cannot use those marketing templates within a sequence.
While in the interim we can copy/paste the text out of the marketing template, I don’t think it’ll come across as clean, and effective as the original.
My idea is to make templates available to either side (marketing/automation & sales)!
This would be really useful. The template functionality for sequencing seems quite limited currently. It also requires marketing to access two places for similar work. A lot of our marketing is relatively low volume and personalised making sequencing a better approach, except for the lack of professional look/ feel to the templates that can be created