Using PMax to find more customers who look just like your best ones

Marketing & Content Hub Ads
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Imagine if your ads could actually know the difference between a window shopper and your next most loyal customer.

With Performance Max (PMax) campaigns in HubSpot’s Google Ads integration, they can! Instead of guessing, you get to teach Google’s AI what your best customers actually look like, using your customer data right from HubSpot.

You provide a list of your most valuable customers, and PMax seeks out and converts new audiences who mirror that profile, finding them across YouTube, Gmail, Maps, and more - all the places your future customers spend their time.

The payoff? Higher-quality leads, faster sales cycles, stronger deals, and ROI that actually makes sense when you show your boss.

Want to learn how to start?

:backhand_index_pointing_right: Download the HubSpot + Google Ads PMax Implementation Guide

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Hello @jgueron thank you for this resource!

We need to analyze our clients’ google campaigns’ performance, but most of them are PMAX. As of today, at least as far as I know, new contact conversions cannot be tracked in these campaigns.

I’ve read the page you shared, and the guide aims to create a PMAX campaign within HubSpot. If we do this, would we be able to track this information?

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Hey @aobon ! Thanks for brining this up! Our Product team is working on rolling out that functionality, and we should be able to support that by the end of January!