Using HubSpot for journalist and media relations management in a PR Agency

Smart CRM & Sales Hub Tips, Tricks & Best Practices
1

I have a client request from a PR Agency that would like to manage their journalist and media relationships through a CRM.
I’m looking for an experience share, if anyone has used HubSpot in this context.
Thank you!

2

Hi @cgeissendoerfer,

As a CRM, HubSpot is well equipped to also handle this use case. I’m managing a few portals where public relations and press contacts are managed alongside potential customers and customers.

  • Subscription types can be used to manage preferences of the contacts and different PR channels.
  • Contact records can be maintained with the latest and relevant information about these contacts.
  • Segmentation, tasks and reminders can be used to keep relations warm and healthy.
  • Website forms are a good tool to manage incoming requests.

Do you have any specific use cases you’re unsure about?