User-Managed Subscriptions

We would like to segment our communications via three different lists, but give our customers a way to manage which list they opt into or out of. If you’ve ever seen one of those pages with: ‘Manage Your Subscriptions’ selection boxes where you can opt in and out, that’s what we’re after. Is such a thing possible with Hubspot?

Thanks in advance!

Hi @robertkreisler,

HubSpot automatically sets this up when you create new subscription types. Each subscription type would correspond one of the lists you mention.

When you send a marketing email, you choose the subscription type (e.g. Marketing information). At the end of the email, HubSpot automatically inserts the link to the “Manage preferences” page. (With GDPR settings enabled, specifically the required legal basis, HubSpot will automatically exclude recipients from the marketing email send if they don’t have the opt-in for that subscription type.)

You can review and also style this preferences page under Settings > Marketing > Email > Subscriptions > Subscriptions preferences page.

Let me know if you have any follow-up questions!

That sounds like what we’re after. I’ll have to experiment a bit to see how it works and how it looks. Thanks!

Can someone help me find this Settings > Marketing > Email > Subscriptions > Subscriptions preferences page. --- I am not seeing the ability to edit this page at all - only to preview