Holy smokes sequences needed to be treated like other objects in HubSpot. Why on earth can I not see a property that lists all sequences a contact was in? Why can’t I get any reasonable analytics on sequences? Why can’t I map the effect of sequences on the closing of deals? On MQL/SQL contact lifecycle stage?
Sequences in combination with playbooks and workflows are a part of the structure of how we automate as much of our outreach as we can. It’s important to treat them with significance.