# Use different unique identifier for company sync

**URL:** <https://community.hubspot.com/t/use-different-unique-identifier-for-company-sync/74404>\
**Category:** HubSpot Ideas\
**Tags:** integrations\
**Created:** [February 3, 2023, 2:29am UTC](https://community.hubspot.com/t/use-different-unique-identifier-for-company-sync/74404 "2023-02-03T02:29:07Z")\
**Posts on this page:** 5\
**Page:** 1

<div class="post-metadata">

**Author:** ![YiRui\_Chua](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/yirui_chua/32/23766_2.png) [@YiRui\_Chua](https://community.hubspot.com/u/YiRui_Chua)\
**Post date:** [February 3, 2023, 2:29am UTC](https://community.hubspot.com/t/use-different-unique-identifier-for-company-sync/74404/1 "2023-02-03T02:29:07Z")

</div>

Hi team!  
Currently, company sync will only be based on company domain name and company name. However, a lot of times, the naming might be inconsistent across the data bases (e.g. hubspot vs intercom)  
As such, it would be great if we can select a different property (e.g. a custom ID property) for sync purposes. Thank you!  
Edit: This is with regards to HubSpot’s Data sync tool, my bad!

---

<div class="post-metadata">

**Author:** ![franksteiner79](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/franksteiner79/32/34443_2.png) [@franksteiner79](https://community.hubspot.com/u/franksteiner79)\
**Post date:** [February 3, 2023, 4:28am UTC](https://community.hubspot.com/t/use-different-unique-identifier-for-company-sync/74404/2 "2023-02-03T04:28:20Z")

</div>

Hi [@YiRui\_Chua](https://community.hubspot.com/t5/user/viewprofilepage/user-id/156962)

All objects in HubSpot have a so [called object id](https://developers.hubspot.com/docs/api/crm/understanding-the-crm#:~:text=HubSpot%E2%80%99s%20default%20unique,company%27s%20domain%20name.).

You can get the id of existing objects via export or by reading it via API.

I hope that helps.

Frank

---

<div class="post-metadata">

**Author:** ![YiRui\_Chua](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/yirui_chua/32/23766_2.png) [@YiRui\_Chua](https://community.hubspot.com/u/YiRui_Chua)\
**Post date:** [February 3, 2023, 7:18am UTC](https://community.hubspot.com/t/use-different-unique-identifier-for-company-sync/74404/3 "2023-02-03T07:18:50Z")

</div>

Hey @franksteiner79 ,  
Thanks for this! I should have been clearer - I was referring to HubSpot’s Data Sync integrations specifically.

---

<div class="post-metadata">

**Author:** ![charliepinker](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/charliepinker/32/12992_2.png) [@charliepinker](https://community.hubspot.com/u/charliepinker)\
**Post date:** [February 6, 2023, 10:04am UTC](https://community.hubspot.com/t/use-different-unique-identifier-for-company-sync/74404/4 "2023-02-06T10:04:15Z")

</div>

This would be excellent. Without this I’m currently unable to sync company-level information from Hubspot to Intercom, which would be a huge help.

To explain the use case… we use Hubspot and Intercom. Hubspot of course has a company name and a domain name, but these are not reliable sources of data to sync against, as these don’t exist consistently in Intercom.

To keep these records in sync, and therefore be able to sync company-level information (e.g. “plan”), we need to be able to select a property that we know will match. In our case, we do create a unique ID for each account and send this to both Hubspot and Intercom, so we just need to be able to select that as the sync property.

In the meantime, we are syncing company level info to contacts in Hubspot, and then using the sync tool to sync that data over to Intercom, but it results in company level data being stored at the contact level, which isn’t correct.

---

<div class="post-metadata">

**Author:** ![CBC-Defacto](https://avatars.discourse-cdn.com/v4/letter/c/0ea827/32.png) [@CBC-Defacto](https://community.hubspot.com/u/CBC-Defacto)\
**Post date:** [March 21, 2025, 10:15am UTC](https://community.hubspot.com/t/use-different-unique-identifier-for-company-sync/74404/5 "2025-03-21T10:15:56Z")

</div>

Same issue here!

We currently have to sync all our Company data to Users in Intercom which isn’t the right level of information.

The native app sync between Company (Intercom) & Company (Hubspot) is impossible to use because I can only match an Intercom record\_id which is auto-generated. The attribute “company\_id” isn’t available via the sync which would allow to possibly to sync with Hubspot.
