# Use custom link in CTA

**URL:** <https://community.hubspot.com/t/use-custom-link-in-cta/57191>\
**Category:** Tips, Tricks & Best Practices\
**Tags:** crm, professional\
**Created:** [May 18, 2022, 12:18pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191 "2022-05-18T12:18:55Z")\
**Posts on this page:** 10\
**Page:** 1

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**Author:** ![dmattauch](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dmattauch/32/102498_2.png) [@dmattauch](https://community.hubspot.com/u/dmattauch)\
**Post date:** [May 18, 2022, 12:18pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/1 "2022-05-18T12:18:55Z")

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hi,

I have a link property that is different for every contact(they have their own link)

I want to send this link in an email.

When inserting a link in hubspot, i have no way of choosing a contact property

 ![Capture d’écran 2022-05-18 à 16.16.37.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/5/d/5db967afc5fc4b263bae97c96247ce63a2e715e4.png)

the only way i found at the moment is to put the full link in the email.

Is there a way to make it a bit cleaner, in a button or with link text?

Thanks

David

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [May 18, 2022, 12:26pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/2 "2022-05-18T12:26:42Z")

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Hi @dmattauch,

You should be able to use the personalisation token syntax here which goes as follows:

{{ contact.internalpropertyname }}

To find the internal property name, navigate to Settings \> Properties, look up and open your propert and click the \</\> sign next to the property name.

I answered a similar request [here](https://community.hubspot.com/t5/Email-Marketing-Tool/Use-personalization-tokens-in-image-link/m-p/558433/highlight/true).

Hope this helps!

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<div class="post-metadata">

**Author:** ![dmattauch](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dmattauch/32/102498_2.png) [@dmattauch](https://community.hubspot.com/u/dmattauch)\
**Post date:** [May 19, 2022, 12:33pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/3 "2022-05-19T12:33:23Z")

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hey @karstenkoehler that doesn’t seem to work :

when i try to put the value in the CTA

:

 ![Capture d’écran 2022-05-19 à 16.28.29.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/0/05e4d14ce719fe098eb63d5d7abb45d08b03c0f1.png)

once i save and i come back i have this :

 ![Capture d’écran 2022-05-19 à 16.28.49.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/7/9/79ee22e84607dfc11969af80151587f37688f008.png)

and the link doesn’t work.

Do you know where the issue is coming from?

Many thanks

David

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<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [May 19, 2022, 12:37pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/4 "2022-05-19T12:37:43Z")

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Hi @dmattauch,

The space characters between inside of the curly brackets are important:

{{ contact.internalpropertyname }}

not: {{contact.internalpropertyname}}

I just tested it and that should fix it / work.

Best regards!

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<div class="post-metadata">

**Author:** ![dmattauch](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dmattauch/32/102498_2.png) [@dmattauch](https://community.hubspot.com/u/dmattauch)\
**Post date:** [May 19, 2022, 1:01pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/5 "2022-05-19T13:01:09Z")

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hi @karstenkoehler ,

the issue when i do this is i cannot select “next” or “test URL”

 ![Capture d’écran 2022-05-19 à 17.00.00.png](https://d2qpr2jzcazej7.cloudfront.net/original/3X/b/8/b85e80063daadeeb8e9ae4f3fac9d344eaed8632.png)

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<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [May 19, 2022, 1:02pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/6 "2022-05-19T13:02:55Z")

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Hi @dmattauch,

That’s because the token isn’t resolved into a URL yet. However, if you preview the email for a contact (preview option in the top right of the editor), you can pick a contact and test the button.

Best regards

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<div class="post-metadata">

**Author:** ![dmattauch](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dmattauch/32/102498_2.png) [@dmattauch](https://community.hubspot.com/u/dmattauch)\
**Post date:** [May 19, 2022, 1:12pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/7 "2022-05-19T13:12:15Z")

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hey @karstenkoehler

ok so i tested for email and it works. (if i put the link directly)

But in the case of a CTA, there’s no way for me to even save the CTA that way.

Thanks

David

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<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [May 19, 2022, 1:15pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/8 "2022-05-19T13:15:24Z")

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Hi @dmattauch,

When I tested this, the URL had to be a full URL including https://, can you confirm that’s the case?

I tested this on my end:

 ![karstenkoehler_0-1652966138892.png](https://d2qpr2jzcazej7.cloudfront.net/original/2X/0/027cc7e38bddbe54fa816494cd28748a9f373780.png)

When I preview the email, it correctly resolves into the website URL stored on the contact record.

Which tool are you currently trying this with? The email editor CTA button? Or a CTA from the CTA tool?

Best regards

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<div class="post-metadata">

**Author:** ![dmattauch](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/dmattauch/32/102498_2.png) [@dmattauch](https://community.hubspot.com/u/dmattauch)\
**Post date:** [May 19, 2022, 1:49pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/9 "2022-05-19T13:49:30Z")

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hey @karstenkoehler ,

yes there is the full https://

I used the CTA from the CTA tool.

Best Regards,

David

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<div class="post-metadata">

**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [May 19, 2022, 1:51pm UTC](https://community.hubspot.com/t/use-custom-link-in-cta/57191/10 "2022-05-19T13:51:32Z")

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Hi @dmattauch,  
I’m not sure this works with the [CTA tool](https://knowledge.hubspot.com/ctas/create-calls-to-action-ctas). I have been testing this with the CTA element in the drag and drop editor.

Best regards
