# Use Custom Behavioral Event Data in Messaging

**URL:** <https://community.hubspot.com/t/use-custom-behavioral-event-data-in-messaging/88202>\
**Category:** HubSpot Ideas\
**Tags:** marketing-email\
**Created:** [August 23, 2023, 10:01pm UTC](https://community.hubspot.com/t/use-custom-behavioral-event-data-in-messaging/88202 "2023-08-23T22:01:07Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![boostmyemail](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/boostmyemail/32/43710_2.png) [@boostmyemail](https://community.hubspot.com/u/boostmyemail)\
**Post date:** [August 23, 2023, 10:01pm UTC](https://community.hubspot.com/t/use-custom-behavioral-event-data-in-messaging/88202/1 "2023-08-23T22:01:07Z")

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We should be able to use the data from a custom behavioral event in a message. The trigger will be the event coming into Hubspot, and it’s the event, tied to a contact, that moves through the workflow. That way we can use both contact and event-specific data in messaging (think a weekly analytics email).

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**Author:** ![06662](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/06662/32/202363_2.png) [@06662](https://community.hubspot.com/u/06662)\
**Post date:** [March 3, 2025, 5:35pm UTC](https://community.hubspot.com/t/use-custom-behavioral-event-data-in-messaging/88202/2 "2025-03-03T17:35:21Z")

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This is a great idea. Do it. Pretty, please with a cherry on top.