URL tracking reporting for event co-sponsors

Marketing & Content Hub Reporting & Analytics
1

Hi!

We run a lot of events with a few different co-sponsors and we want to find a way to track how many registrations each sponsor is driving.

We use Hubspot forms and Hubspot landing pages for the event registration. Our hope would be to just send each sponsor a unique link that we could then track how many registrations came from that link.

We tried this in the past, but I could not find a way to accurately report on it.

What url tracking items do you use? How do you report on it?

Thank you.

2

Hi @KDinv4,

This could be as simple as the below:

  1. Create a single-line custom contact property “Referrer”
  2. Make this field a hidden field on your form
  3. Add ?referrer= or (if there are existing other parameters) &referrer= along with a co-sponsor identifier to your registration page, e.g.
  4. Share the link with your co-sponsors

During the form submission, HubSpot will fill the hidden field and you can simply filter contacts by their value within the new referrer field. Keep in mind that this field will be overwritten if you have multiple initiatives or promotions in parallel – so either use different names for this field for different use cases or, after filtering for the contacts by sponsor, turn your lists into static lists so that they do not change over time.

Best regards!