This is a huge pain point for us right now and is already making us reconsider our choice of Hubspot for our marketing efforts considering the cost of the platform.
Native subtitles are an essential, basic feature for video accessibility. Burned-in/hard-coded subtitles are better than nothing but still not enough for accesibility purposes. All professional video publishing and social media platforms have had native subtitle features for years.
If you have a video-centric/video-first content strategy in 2022 this means that right now Hubspot’s social media publishing/scheduling and CMS in terms of video hosting has zero value for you as you’ll have to manually publish your videos on each platform to upload your subtitle files natively as polle mentions (thus missing a bunch of metrics as Hubspot only logs them for posts you’ve scheduled through the platform), and Hubspot’s own video hosting for the CMS hub is very, very barebones and doesn’t have native subtitle features either (so you either burn-in your subtitles or rely on a different video hosting provider any way).