This is the first in a series of recurring updates that bundles together the latest additions to the HubSpot MCP server, so you can see what’s changed, what’s now possible, and why it matters.
What is it?
This month’s update brings new capabilities to the HubSpot connector for Claude and any app built on the HubSpot MCP server.
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Leads record read access. Query leads to surface active prospects, lead status, and where contacts or companies stand in their sales journey. Partner Client read access included.
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Landing page creation and content analytics. Build or update landing pages, then access performance data for conversion rates, submissions, and views. Analytics also available for website pages and blog posts.
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Campaign management and attribution. Create campaigns, associate assets, access revenue and deal attribution data for specific campaigns.
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Marketing email analytics and creation. Create or edit drafts from a template, previous email, or from scratch. Configure send details, schedule, and publish – then ask Claude how your emails performed.
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[Public Beta] Quotes and revenue objects. Create and manage quotes end-to-end, with read access for contracts, subscriptions, invoices, payments, and payment links. Available in Claude only.
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Conversations data access. Read-only access to messages across your Help Desk and Conversations Inboxes, i.e. live chat, team email, WhatsApp, SMS, Facebook Messenger, and custom connected channels.
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Conditional property rules. When an agent creates or updates a record via MCP, it now respects the conditional field logic including custom pipeline stage validations you’ve configured in HubSpot.
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Verified domain restrictions. Claude Enterprise admins now have the controls to ensure connector access goes through company-provisioned accounts only.
Why does it matter?
Your most valuable customer context lives in HubSpot, and it’s more actionable than ever via the HubSpot connector for Claude and any app built on our MCP server. As shared in a recent announcement, we’re committed to full API parity, making every capability available to the apps and agents built on HubSpot. These updates are just the beginning and unlock the following new use cases.
Sales reps can:
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Ask Claude for a view of active leads, necessary follow-ups, or customer journey status without building a single report.
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Partners can surface accounts with churn risk, upcoming renewals, or upsell potential just as easily. No report-building required.
Marketers can:
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Create new landing pages or edit existing ones using your templates right from Claude, then ask which page drove the highest conversion rate.
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Ask which campaigns drove the most deals last quarter, understand what they had in common, then put it into action – build the campaign, set up registration tracking, and create the landing pages, all in a single conversation.
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Ask how last month’s email series performed, which subject lines drove higher clicks, or which emails converted. Then use those answers to build your next campaign, all in the same conversation.
RevOps can:
- Pull line items from the deal, apply your branded template, enforce CPQ rules, and publish – all in plain language.
Customer success can:
- Ask Claude to surface the most common complaints this month, flag conversations with churn risk signals, or pull a full comms history before a call, across every connected channel at once.
How does it work?
For most of these updates, existing users must reconnect the HubSpot connector for Claude to pick up the new access scopes. New installs will gain access to most features automatically upon setup. See feature-specific details below.
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Content analytics and landing page creation: No action needed. Tools surface automatically for all connected portals.
- Note: Include target audience, description, goal and any form info. Only published pages and posts return performance data; drafts return metadata only. When pulling performance data for individual assets, include the campaign name and date range in your prompt if part of a campaign.
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Campaigns: During install, enable permissions campaign create and campaign reporting.
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Quotes and revenue objects: During install, enable optional scope manage revenue objects.
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Conversations: During install, enable optional scope view details about conversations and messages on help desk and conversations inbox channels.
- Note: accounts with Sensitive Data enabled will not have access to conversation data through the connector. Access respects your existing HubSpot inbox permissions, including any inbox-level restrictions set for specific users or teams.
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Marketing email: During install, enable the marketing email scopes, post-send analytics and email creation.
- Note: To use marketing email tooling, you must also enable team read access, listed as See details about this account’s teams on the app permissions page.
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Partner Client access: Available to users with partner or super admin permissions.
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Verified domain restriction: Available through your Claude account settings. Read more on Claude support.
A note on permissions: The HubSpot connector for Claude mirrors your existing HubSpot permissions – what you can access inside HubSpot is exactly (and only) what you can access through Claude. Super admins control which permissions are enabled and can revoke access at any time. For team-wide rollouts, a super admin must install and configure the connector first.
Who gets it?
The HubSpot connector for Claude is available to any HubSpot customer. Visit the HubSpot Knowledge Base for additional set up instructions, including the latest available features – specifically:
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Leads, landing page creation, content analytics, email, and conversations are available to all hubs and tiers.
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Campaign management and attribution are available on Marketing Hub Professional and Enterprise.
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Quotes and revenue objects are in beta, available on Revenue Hub Professional and Enterprise.
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Partner Client read access is available to partners and solutions team members only.
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Verified domain restriction is available on Claude Enterprise accounts only.
A note on Claude: Claude is a third-party offering provided by Anthropic, and your use is subject to Anthropic’s terms and policies. For details on how your data is handled when using the HubSpot connector for Claude, visit our data and privacy article.
For developers: Any app built on the HubSpot MCP server picks up these updates automatically – no code changes required. Users will need to reauthenticate to access the new scopes. To get started or explore what’s available, visit our documentation.