# Updates in Email Unsubscribe Process

**URL:** <https://community.hubspot.com/t/updates-in-email-unsubscribe-process/33793>\
**Category:** Releases and Updates\
**Created:** [December 21, 2016, 4:20pm UTC](https://community.hubspot.com/t/updates-in-email-unsubscribe-process/33793 "2016-12-21T16:20:03Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Product-Updates](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/product-updates/32/75729_2.png) [@Product-Updates](https://community.hubspot.com/u/Product-Updates)\
**Post date:** [December 21, 2016, 4:20pm UTC](https://community.hubspot.com/t/updates-in-email-unsubscribe-process/33793/1 "2016-12-21T16:20:03Z")

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Having the ability to unsubscribe from a marketing email, is required by regulations such as CAN-SPAM. However, unsubscribing accidentally via a forwarded email, or antivirus/firewall software can affect your delivery. As a result, we’re making an update to the unsubscribe process for emails you send from HubSpot.

We’ve recently adjusted the unsubscribe process by adding a confirmation step for email recipients. When someone clicks on the unsubscribe link in an email they’ll now see a page where they must confirm that they want to unsubscribe instead of automatically being removed from all mailing lists.

 ![](https://d2qpr2jzcazej7.cloudfront.net/original/3X/4/b/4b21c4bfcebc156f6a1241fe187d7efca2904c07.png)

After they confirm, they’ll be brought to the unsubscribe confirmation page.

 ![](https://d2qpr2jzcazej7.cloudfront.net/original/3X/0/d/0d66ee673564ad89099f444ad862d415e975aeca.png)

This change will alleviate the chance someone is unsubscribed accidentally by a firewall/anti-virus package, or by the recipient of a forwarded email. This change will begin to roll on 12/22/16 and continue over the next couple weeks for all customers.