Your sales stack is bigger than it’s ever been. So why does it feel like critical context is still missing?
Reps prospect in one tool, run calls in another, and chase signatures in a third. Each handoff is a moment where the thread gets dropped — a signal spotted last week, an objection from the last call, a buyer who just went hands-on with the demo.
Context is knowing a prospect engaged with three pieces of pricing content, mentioned a competitor on last Tuesday’s call, and matches the profile of your best closed-won deals. With context, reps engage at the right moment with the right message. Without it, they’re guessing.
That’s the thinking behind the 2026 Essential Apps for Sales collection in the HubSpot Marketplace. When paired with Sales Hub, the 13 apps in this collection help sales teams build pipeline, move deals forward, and scale intelligently with context.
Read on for more info about the apps, or head straight to the refreshed collection page in the HubSpot Marketplace to explore the featured apps.
Prospects, prioritized
Pipeline starts long before the first call. The apps in this section surface real-time signals and enrich the records you already have, so reps know which accounts deserve their time.
Clay connects 150+ data providers and AI web research to enrich HubSpot contacts and companies. Use it to identify which records to prioritize based on real-time signals, then take action — enrich them, build ad audiences, or trigger outreach, with everything synced back to HubSpot.
G2 layers in buyer intent. Sync G2 signals to HubSpot, then filter by category, competitor, or profile view to build targeted lists and workflows that focus reps on in-market buyers.
When it’s time to dial, Nooks pulls CRM data straight into its AI dialer so reps can call new leads instantly — no manual imports required. AI prospecting, enrichment, and an assistant grounded in your CRM data round out the platform, so reps spend less time on busywork and more time in live conversations.
Every conversation, captured
Sales runs on conversations — calls, emails, meetings, videos. The apps in this section connect those touchpoints to HubSpot, so what gets said in the moment lives on in the record.
Aircall combines your business phone and SMS with HubSpot’s smart CRM and HelpDesk. Its AI Virtual Agent books meetings, logs contacts, and updates HubSpot records in real time — hands-free.
Gmail brings HubSpot to your inbox. Log emails with one click, track opens and clicks in real time, and use HubSpot templates, sequences, and meeting links without leaving Gmail.
For meetings, Microsoft Teams keeps sellers focused on relationships instead of admin work. Schedule Teams meetings from any contact record, sync recordings and transcripts to HubSpot, and customize Teams notifications through HubSpot workflows.
And when text falls flat, Vidyard turns HubSpot data into personalized video. Add videos to emails and sequences, track views and watch time on contact records, and route engaged prospects into the next workflow — so reps know exactly when to follow up. For a deeper look at how signal-driven outreach works in practice, Vidyard’s take is worth a read.
Intelligence, in context
AI is only as useful as the context it can access. The apps in this section extend HubSpot’s CRM context into the tools your team already uses — and route the resulting insight back to your records, where it can drive action.
The HubSpot connector for ChatGPT brings HubSpot context into ChatGPT. Use chat for quick searches like “List deals closing this month by deal size,” or switch to deep research for multi-step analyses that synthesize trends and link back to your HubSpot records with citations.
HubSpot for Google Sheets™ turns spreadsheets into a smarter workspace. Access Breeze Assistant in the sidebar to fill missing fields, flag duplicates, and clean up inconsistencies. Import contacts with AI header matching, and use the sales email agent to draft follow-ups based on past interactions — all without switching tabs.
Gong turns customer conversations into insight. Combine HubSpot CRM data with Gong for unfiltered visibility into rep calls, web meetings, and emails. With new two-way functionality, Gong pushes call highlights, recordings, and participant info back to HubSpot — linked to the right company, deal, or contact.
From quote to close
The deal isn’t done until the paperwork is signed and the payment clears. The final apps in the collection make sure that last mile — files, contracts, payments — stays connected to everything that came before.
Google Drive links drives, folders, and files to CRM records, with Breeze-powered document overviews on the record itself. HubSpot workflows can create folders, upload files, and link existing resources as deals move forward, so files stay organized without manual effort.
DocuSign lets reps create, send, and track agreements directly from a deal, contact, or company record. Custom field mapping keeps property values aligned across both systems, and envelope status changes can trigger HubSpot workflows to keep records current.
Stripe Payment Processing handles the transaction. Accept credit card and ACH payments while generating quotes, invoices, and managing subscriptions in HubSpot. Build reports and workflows on Stripe commerce data alongside the Smart CRM, so payment activity ties back to deal history and contact context.
Discover the full 2026 Essential Apps for Sales collection, now available in the HubSpot Marketplace.