📅 Upcoming HUG Sessions: Don’t Miss These Events!

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Hey Community!

Our upcoming HUG event lineup is packed with opportunities to sharpen your skills. From mastering the new AI Customer Agent to deep-diving into SaaS onboarding and advanced reporting, there’s a session for everyone.

If you’re new here: HubSpot User Groups (HUGs) are free, peer-led events designed to help HubSpot users connect by location, skill, industry, or interest.

See what’s happening below and register for the sessions that catch your eye!

Tuesday, March 19th

• [Virtual] Practical Ways HubSpot AI is Changing the Game for Home Builders - Q1 2026 Update Build more, manage better, and scale faster. This session dives into the practical AI tools home builders are using right now to automate follow-ups, qualify leads, and turn more appointments into signed contracts.

  Register Here

Monday, March 23rd

• [Virtual - German] Cologne HUG: Sales Workspace Masterclass Master the modern sales workflow. Deep dive into the new HubSpot Sales Workspace, covering everything from the dedicated Lead Object and Deal Scoring to automating your outreach with high-efficiency Sequences.

  Register Here

Tuesday, March 24th

• [Virtual - French] Québec HUG: Les agents IA en action - L’agent de prospection d’HubSpot Prospect smarter, not harder. This session breaks down HubSpot’s new Prospecting Agent, showing you how to automate account research and intent signals while keeping your sales outreach human, personalized, and effective.

  Register Here

• [Virtual] HubSpot Admins HUG: Breeze Assistant Meet your new AI sidekick. Go behind the scenes with HubSpot’s product leadership and learn exactly how to leverage Breeze Assistant to simplify your admin tasks and boost portal efficiency.
  Register Here

• [In-Person] Buffalo HUG: Customer Agent and CreditsDemystify support automation over lunch. See the HubSpot Customer Agent in action, focusing on tier-1 deflection, smart routing, and how to use the new credit system to scale your service team’s impact.
  Register Here

Wednesday, March 25th

• [Virtual] From Plan to Execution: Automating New Client Onboarding in HubSpot (Part 2) Move from strategy to execution. This hands-on session walks you through building your onboarding engine in HubSpot—using workflows, custom properties, and automated communications to eliminate manual errors and delight new clients from day one.

  Register Here

• [Virtual] SaaS Onboarding Part 2: Building the Journey to Retention & Success Turn your onboarding strategy into a retention machine. This hands-on session for SaaS and IT pros shows you how to build the workflows, custom properties, and automated triggers needed to scale customer success and reduce churn.

  Register Here

• [Virtual] South Florida HUG: From Setup to Scale: Optimizing HubSpot Customer Agent & AI Credits Together Scale your support without the bill shock. This webinar breaks down how to optimize HubSpot Customer Agent workflows and manage AI credit consumption, giving you a clear framework to deliver elite customer experiences while staying firmly in control of your spend.

  Register Here

• [Virtual] The AI Content Trap, And How to Avoid It (From SEO to AEO) Stop building noise and start building influence. Learn how to navigate the shift from SEO to Answer Engine Optimization (AEO) by creating expert-led content that AI search engines actually trust, cite, and recommend.

  Register Here

Thursday, March 26th

• [Virtual] China HUG: Beyond Basic Enrichment: Intent Signals That Actually Matter Stop chasing noise and start predicting revenue. Learn how to use Breeze and leading LLMs to identify high-value intent signals, time your enrichment perfectly, and structure your HubSpot data to turn dormant contacts into active pipeline.

  Register Here

• [Virtual] Customer Agent: Your 28 Day Adoption Strategy Don’t let your free trial go to waste. Join this session to get a week-by-week, 28-day roadmap for HubSpot’s Customer Agent, ensuring you’ve prepped your knowledge base and strategy before the clock starts ticking on your deployment.

  Register Here

Friday, March 27th

• [In-Person] Japan HUG: HubSpot​ユーザーテーブル｜流通・小売・サービス業編｜東京 Exchange real-world wisdom over pizza. This exclusive, in-person roundtable for the retail and service industries in Tokyo moves beyond basic tutorials to tackle the actual challenges of organizational adoption, tool integration, and shared industry “aha” moments.

  Register Here

• [Virtual] Rochester HUG: Q1 2026 HubSpot Updates Cut through the noise of constant updates. Join the first-ever virtual Rochester HUG for a “no-fluff” breakdown of the most impactful Q1 2026 product releases, must-try betas, and a live AMA to solve your weirdest workflow problems.

  Register Here

• [Virtual] Community is the New Content Engine - A Fireside Chat with Kisha Velazquez, Natalie Cantave, and Gabrielle Dalvet Stop creating content in a vacuum and start fueling it with community. Join this Women’s History Month fireside chat to learn how the founders of MKTG WMN use AI and member insights to transform Slack threads and conversations into high-impact newsletters, SEO, and lifecycle marketing.

  Register Here

Want to see what else is coming up? You can always find the full list of HUGs and Bootcamps on our events page. Check it out now!

See you in the sessions!