# Unengaged Contact Report

**URL:** <https://community.hubspot.com/t/unengaged-contact-report/79737>\
**Category:** Reporting & Analytics\
**Tags:** reports, professional\
**Created:** [April 20, 2023, 12:38pm UTC](https://community.hubspot.com/t/unengaged-contact-report/79737 "2023-04-20T12:38:57Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![KaKaRoT](https://avatars.discourse-cdn.com/v4/letter/k/8edcca/32.png) [@KaKaRoT](https://community.hubspot.com/u/KaKaRoT)\
**Post date:** [April 20, 2023, 12:38pm UTC](https://community.hubspot.com/t/unengaged-contact-report/79737/1 "2023-04-20T12:38:57Z")

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Hi everyone,

I want to create a report that shows people who have taken no actions – web, or email opens not specific to only these two properties, instead, I want to know the contacts who have fewer engagements.

To create these reports I need advise on which other properties should be considered.

Thanks

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**Author:** ![karstenkoehler](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/karstenkoehler/32/68554_2.png) [@karstenkoehler](https://community.hubspot.com/u/karstenkoehler)\
**Post date:** [April 20, 2023, 12:43pm UTC](https://community.hubspot.com/t/unengaged-contact-report/79737/2 "2023-04-20T12:43:11Z")

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Hi @KaKaRoT,

These are the properties you could include:

- Time last seen
- Number of form submissions
- Marketing emails clicked

That would cover website visits, form submissions, and marketing email interactions.

Keep in mind that marketing email open information is not 100% reliable anymore, [see this thread](https://community.hubspot.com/t5/Email-Marketing-Tool/iOS-15-let-s-talk-about-it/m-p/499877). Gauging inactivity based on opens can be misleading.

Best regards!

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**Author:** ![jolle](https://d10pqhm3lwygmk.cloudfront.net/user_avatar/community.hubspot.com/jolle/32/44040_2.png) [@jolle](https://community.hubspot.com/u/jolle)\
**Post date:** [April 20, 2023, 12:47pm UTC](https://community.hubspot.com/t/unengaged-contact-report/79737/3 "2023-04-20T12:47:58Z")

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Hey @KaKaRoT, thanks for reaching out! This is a great question.

A solid place to start is [this HubSpot Knowledge Base article on the default contact properties](https://knowledge.hubspot.com/contacts/hubspots-default-contact-properties). That article lists and defines a bunch of properties that you could use to gauge activity, including:

1. HubSpot score
2. Last engagement date
3. Number of times contacted
4. Marketing emails delivered (**this one is important and should be used in combination with other email activity properties. You want to make sure that the contact has actually been sent marketing emails!)**
5. Last marketing email open/click/reply date
6. Time of last session
7. First conversion date

You can use a combination of those properties and further define them by date (i.e., “Time of last session” is less than 6 months ago).

Honestly, I would recommend creating a list of these contacts based on your criteria and then create a report based on that list. It should make it much easier to build the report, plus you’ll have some unengaged contact lists that you can develop a re-engagement campaign around.

Just make sure that you also filter out contacts who have bounced, unsubscribed, or been unqualified by your team. It could make sense to build a list for them as well so that you can clean them out of your CRM.

Hope this helps!!