Two integrations, Contact form 7 and Hubspot. Differences, pros and cons between

Marketing & Content Hub Lead Capture Tools
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1

Hello,

There are two ways to integrate contact form 7 and hubspot.

One is made by Hubspot for general use with various wordpress forms (including Contact Form 7)and operates automagically: HubSpot All-In-One Marketing – Forms, Popups, Live Chat – WordPress plugin | WordPress.org

The other is made by CRM Perks and integrates Contact form 7 wordpress plugin with Hubspot - which requires manual field mapping in the wordpress plugin: Integration for HubSpot and Contact Form 7, WPForms, Elementor, Ninja Forms – WordPress plugin | WordPress.org

Please tell me what are pros, cons and usecases of both?

Best,

Sebastian

2

Hey @SRudnicki,

That plugin by HubSpot is not a substitute for the Contact Form 7. The HubSpot plugin does a few things. At a high level:

  1. Installs the HS Tracking Code
  2. Adds the ability to add HubSpot forms to your site via shortcode
  3. Ability to create forms inside of Wordpress

Whereas the Contact Form 7 plugin sends it’s form data to HubSpot, letting CF7 be your forms solution on the website.

3

@Bryantworks,

Thank you for your answer, yes there is also third option of using hubspot forms.

Let me rephrase. Hubspot plugin will capture entries from Contact Form 7 without Contact Form 7 hubspot plugin.
What is the advantage of configuring Contact Form 7 Hubspot plugin over letting the hubspot plugin capture whatever it is capturing?

Best,

Sebastian

4

Hey @SRudnicki,
So, the HubSpot plugin just installs the tracking code which let’s you capture “Non-HubSpot” forms. Ideally, you’d have as few of these as possible for a few reasons.

  1. Non-HubSpot forms don’t track views to conversion ratios
  2. Non-HubSpot forms have to have their labels exactly match the property name or the data is not recorded in HubSpot.
  3. Non-HubSpot forms can create duplicates of themselves as you make changes to the site, For instance, if you make a site change that changes the id or CSS classes on a form, you could wind up with multiple “Contact Us” forms.

If you have the CF7 plugin, you’re solving for items #2 and #3, but you won’t get 1.

5

Nailed it, thank you!

6

Both approaches have their pros and cons. The HubSpot plugin is easier to set up but offers less flexibility, while manual mapping plugins give more control but can be harder to manage. If you’re looking for a more flexible approach, you might consider an API-based solution like Contact Form to API, which lets you send Contact Form 7 data to HubSpot (or any CRM) with full control over field mapping and without relying heavily on specific plugin compatibility.