At present time, the Association Column is non-interactable beyond being able to click the contact you have assigned via the main profile. As below:
When you have a blank column, it shows as “--” with no actions available:
It would be beneficial if this could be clicked and interacted with, so that you could search persons and add them as that specific type of association. For example, if in my “Billing Contacts” page, I have a “Reporting Analyst” a “Finance Controller” and “Managing Director” column, it should be that I can click those association columns and add a person from there without needing to go into the profile etc.
For example:
This is something that can be done in Monday.com and Salesforce, in HubSpot it would massively speed up adjustment times as we are a business that handles multiple types of association creations each day and not all of them can be automated.