Triggering the double opt-in email through a checkbox in the form

Hi @SophieKloten,

This would require setting up a double opt-in process from scratch – deactivating the system double opt-in, creating workflows, automated emails, and the properties required in this process. (In other words, this is only possible if you have at least a Marketing Hub Professional subscription.)

That would allow you to define enrollment criteria for your workflow and have them only trigger in certain scenarios, like a checked subscription consent box.

It’s not necessarily super-complicated but depending on the way the forms are set up exactly, how consent is currently managed and how workflows are set up, there are quite a few factors to keep in mind. High level, this would include:

  • A workflow that enrolls unconfirmed contacts with subscription consent and sends a custom double opt-in email
  • Workflows for setting properties needed for reporting and a potential deletion concept
  • Considering language variations and/or double opt-in email versions
  • Considering reminder emails
  • Potentially updating existing forms, workflows, and lists accordingly

I’ve been setting up double opt-in processes for more than 50 companies since 2019 – let me know if you’d be interested in paid consultation for this process.

Best regards!