A Trello card in a specific swimlane, could trigger a deal in hubspot. A deal, moved from status to status, could move a trello card from swimlane to swimlane, assign a specific person a task, and … you get the idea. It would take some effort. Of course, you’re right, a Zapier integration would work, but would take each group a significant amount of time to perform. And, of course, it would cost each group the time and effort to build out the Zapier integration, and the cost of maintaining Zapier. How about bountying it? I’ll throw $100 bucks in the kitty. (eensy weensy tiny startup) Anybody else?