I have the same issue. Did you end up finding a good strategy for this?
My scenario.
I acquire a large % of contacts through Paid Search. This drives a funnel of contacts who:
- Populate with Original Source = Paid Search
- Are added to multiple retargeting lists
- Are retargeted through other sources (ex. Adroll, Linkedin, etc)
A contact created in January through Paid Search, may subsequently click 3 different retargeting ads over the course of February and then become a customer in March.
Here’s where the issue comes into play for reporting on retargeting efforts. Since all of these contacts are “Original Source = Paid Search” it doesn’t seem there’s any way to report against interaction with additional UTM parameters later in their lifecycle.
For example, if I wanted to look at how many MQL’s were created from contacts that clicked links containing “utm-source=adroll” there isn’t a way to do it since this will never be an ‘original source’. I can’t even create “lists” of people who viewed pages with “url contains utm-source=adroll” as a workaround (I’m assuming parameters are excluded from ‘contains’ qualifiers).
An additional layer of complexity is Hubspot’s pre-defined original sources aren’t consistent in what what they populate for the drill-down:
ex. Campaign Name in Drill-Down 1 or 2 Depending on Source
@kframpton can you expand on the ‘campaign property’ concept you outlined above? How would it work if someone fills out two different forms from two different retargeting campaigns?